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John Lewis expands Click and Collect service to Waitrose stores

Move will double number of collection points to 119

John Lewis is ramping up its online expansion programme by more than doubling its number of Click and Collect collection points around the country through the addition of a further 60 branches of its sister chain Waitrose.

This will bring the total of collection points around the UK to 119 by the end of October.

The initiative forms part of plans to increase the strength of the retailer’s “multi-channel” operation – the overlap between its physical store presence and its online operation – and the fastest growing and potentially most profitable area of its business.

The first tranche of new Waitrose branches to offer the John Lewis Click and Collect service include Harrogate, Lincoln and Towcester.

Click and Collect accounts for 20% of orders and is the fastest growing purchasing method – growing at more than twice the rate of online sales.

Provided that orders are placed before 7pm, goods will be ready for customers to collect from 2pm the following day at the designated point.

Andy Street, managing director of John Lewis, said: “The collaboration with Waitrose has been hugely important in offering our customers the option to Click and Collect for their purchases. Looking to the future it will be a key element in developing our multi-channel strategy even further by extending collection points to many more parts of the country.” © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Conditions | More Feeds