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Write for us on … supermarket price wars | The people’s panel

We’re looking for householders and those with a commercial interest to tell us how Tesco’s move to cut prices will affect them

Tesco is about to launch a new price war, cutting the cost of more than 3,000 of its products as part of its new campaign. Tesco currently accounts of every £1 out of every £7 spent on the high street – their decision will not only impact on consumers, but also producers, marketers and competitors. The announcement sent supermarket shares plunging, and other stores are expected to respond aggressively in the coming weeks.

Tesco’s move will have an impact not only on households, and we are also interested in exploring the ramifications of their marketing strategy. Are you a shopper delighted at the news – and will it allow you to buy more for less? Will you switch from your usual supermarket to Tesco? Are you a producer, worried about having your product bought at a lower price? Are you a small competitor, ready to take on the challenge? Or are you a shareholder who is delighted or nervous at the move?

If you would like to participate, please email Jessica Reed ( before 3.30pm on Wednesday 28 September, with a contribution of about 200-300 words. Please include your Comment is free username, your real name and a number we can contact you on. We’ll pick four entries for publication. The subject line of your email should be “People’s panel” and you should include an element of comment – your opinion on the issue being debated. If you object to having your real name used, mention this.

Please note that we may not be able to respond to all submissions. © 2011 Guardian News and Media Limited or its affiliated companies. All rights reserved. | Use of this content is subject to our Terms & Conditions | More Feeds