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McDonald’s extends global Olympic sponsorship to 2020 Summer Games

• Fast-food chain extends Olympic sponsorship
• Seven top-tier sponsors have renewed IOC deals

McDonald’s has extended its global Olympic sponsorship for eight years, to remain a top-level sponsor through the 2020 Summer Games.

The fast-food chain and the International Olympic Committee did not reveal financial details of the deal, which is believed to be worth hundreds of millions of dollars. McDonald’s, which has been an IOC sponsor since 1976, will support the 2014 Winter Games in Sochi, the 2016 Summer Olympics in Rio de Janeiro, the 2018 Winter Games in Pyeongchang and the 2020 Summer Olympics.

“We are very proud of our long-standing partnership,” said Don Thompson, McDonald’s president and chief operating officer. “It’s great to see how we evolved from a national sponsor to a worldwide partner over these years. Every dimension of our partnership shares the same values: excellence, teamwork, giving your best.”

McDonald’s is the seventh top-tier sponsor to renew its partnership with the IOC through to 2020, following Coca-Cola, Dow Chemical, General Electric, Omega, Proctor & Gamble and Visa. The IOC president, Jacques Rogge, said he was “extremely happy”.

“We have a really fruitful co-operation,” Rogge said. “It goes beyond financial support, it’s also about activating people on local and regional levels and about bringing the love of sport to young people.”

The IOC has 11 global sponsors for the 2012 London Olympics. Three have extended through 2016 and seven through 2020. The IOC has secured close to bn in sponsorship revenue for the current four-year cycle through 2012.

The McDonald’s deal was announced on the opening day of the inaugural Winter Youth Olympic Games, in Innsbruck. McDonald’s executive vice president, Kevin Newell, said the restaurant chain would use the extended partnership to introduce several new programs.

“We will bring more relevant and meaningful Olympic programs,” Newell said. “They are focused on balanced eating and fun play for children … We will be bringing children from all over the world together and involve them and their families into the sport.”

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